Guy has recently started up his third digital company, having successfully led his previous company through to acquisition at the end of 2015. He has worked in both small and large organisations in the UK and Australia, working in entertainment, television, games, book publishing and magazine industries. He has also produced numerous projects in the health sector addressing physical and mental health issues. He has a passion for storytelling and technology, and especially how artificial intelligence can be used to create accurate simulations of the real world. He has produced over 200 interactive projects including Sherlock and Home and Away, and has experienced some great successes and some abject failures along the way. He recently moved back to Oxford from Sydney.